After graduating college with a degree in public relations, Dana relocated to New York City to further her studies at the Aveda Institute with hopes of eventually opening her own spa. Planning to immerse herself in the business side of the beauty industry, it was actually the creative component that sparked Dana’s interest and she quickly developed a passion for the art and science of coloring.
Dana apprenticed at Rita Hazan where she assisted top colorists and worked with celebrities such as Jessica Simpson, Jennifer Lopez and Britney Spears.
Under the tutelage of one of the French master colorists, Dana perfected the art of Balayage, a modern “hair painting” technique that allows her to produce natural, dimensional color without foils.
The color Dana creates mimics a child’s, naturally highlighted by the sun with beautiful depth, dimension, and richness. She provides her clients with the perfect hair color, taking into consideration their cut, unique style, skin tone, eye color and lifestyle and she truly understands the importance of maintenance. If a client can’t make monthly trips to the salon, Dana will tailor the color so that it doesn’t stray too far from their natural hue. With her cheery disposition and her remarkable attention to detail, Dana is the colorist to watch at Sally Hershberger Downtown.